List of Articles رفتار رأی‌دهی

• Open Access Article
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  1 - Developing a Native Structural-Interpretive Model of Persuasive Methods Used In Social Media Messages and Its Impact on Voter Behavior in City Council Elections (Case Study: Citizens of Isfahan)
  Parvin Javanbakht Reza Esmaili Faezeh Taghipour
  10.30495/mediastudies.2022.67622.1464
  Candidates' behavior and election strategies have created a widespread tendency for citizens to choose social media as a persuasive priority, so that they can gain more votes. With this approach, this study tries to understand the broader dimensions and the necessary be More

  Candidates' behavior and election strategies have created a widespread tendency for citizens to choose social media as a persuasive priority, so that they can gain more votes. With this approach, this study tries to understand the broader dimensions and the necessary behavioral and motivational strategies and through this can suggest better electoral solutions. The present study is an applied research in terms of purpose because its results can be used in practice. Data were analyzed using interpretive equation modeling. Overall, the results showed that solving traffic problems, unity of procedure in the city, addressing, achieving profit-seeking goals and solving biological problems in the first level of importance for persuasion and affect the variables of urban management change, health and economic prosperity and these variables in The next level is important and affects the variables of cultural development, stimulating a sense of unity, propaganda, creating excitement, charity, social upliftment of the city, more religious beliefs, reform of collective behaviors and education and cultural growth. People are located.The results confirms the role of social media persuasive practices in voting behavior. Manuscript profile
• Open Access Article
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  2 - The survey of the use of different types of media and its relationship with the voting criteria among the participants of the Iranian presidential election in 2017
  zahra majdizade
  The present study compares the role of three different types of media: TV, newspapers and social media in the Iranian presidential election (May, 2017) in Iran. For this purpose, in the first place the rate of various media usage for gaining information on electoral can More

  The present study compares the role of three different types of media: TV, newspapers and social media in the Iranian presidential election (May, 2017) in Iran. For this purpose, in the first place the rate of various media usage for gaining information on electoral candidates has been considered, and then the effect of each media on the formation of voter's selection criteria has been examined. The research methodology was to send an online questionnaire to a broad number of students from Sharif University of Technology (SUT) and University of Tehran (UT) who participated in the 12th presidential election. A number of these individuals (213 students) were randomly selected to participate in this research. The analysis of the findings suggests that participants have greatly followed electoral television programs besides social networking contents. Also, social networks have had a greater impact on the participants' political awareness and they were the main sources of information for people about the presidential election candidates. Accordingly, with increasing levels of education, individuals tend to use interactive and knowledge-based media. But there is no meaningful relationship between the type of media and voter's choice criteria. Manuscript profile