List of Articles دلبستگی به برند

• Open Access Article
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  1 - Investigating the Role of Consumer Psychological Motives on Customer Engagement, Attachment and Brand Loyalty (Case Study: Me Hypermarket Chain Stores in Tehran)
  Ali Akbar Khademi Abbas Golshani Hanieh Farazandeh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad)
  Mohammad Ghasemi Roya Eghbal Ehsan Mohammadi Bajgiran
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Investigating the Effects of Brand Experience, Brand Image, and Brand Trust on Brand Attachment and Purchase Intention" (Case study: iPhone Consumers in Iran)
  Zeinab olsadat Tabatabaei Yeganeh
• Open Access Article
  • Abstract Page
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  4 - Providing a model of consumer behavior in creating brand attachment with an emphasis on the packaging component: a qualitative study in food industry companies
  maziar ghasemzadeh sangroudi karim hamdi shadan vahabzadeh munshi
• Open Access Article
  • Abstract Page
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  5 - Examining the effect of self-congruity on women purchase intention from luxury brands (Case study: Clothing Industry)
  hossein norouzi fatemeh darvish ali shojae