List of Articles درگیری محصول

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Investigating the Impact of Country of Origin on Customer Behavior: Investigation of the Moderating Roles of Product Involvement and Product Familiarity on Product Evaluation and Customer Behavioral Intentions
  F. Najafi B. Kheiri
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - The Influence of Product Involvement on Brand Loyalty
  H. R. Saeidnia S. Jamalinejad