List of Articles درگیری ذهنی محصول

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Evaluation of the Effect of Country-of-origin Image, Product Knowledge and Product Involvement on Consumer Purchase Decisions
  K. Heidarzadeh Sh. Khosrozadeh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Investigation of the Relationship between Product Involvement and Brand Commitment
  M. A. Abdolvand F. Nickfar