List of Articles دانش محصول Open Access Article Abstract Page Full-Text 1 - Designing and explaining the final purchasing model with the financial risk and investment approach Significance-Performance (IPMA) Aliakbar Shahri Mejarshin Alireza Rousta Abdullah Naami Open Access Article Abstract Page Full-Text 2 - Impact of Three-Dimensional (3D) Advertising on Purchase Decision: The Role of Presenting on Various Product Categories (Geometric and Material) Kamal Ghalandari Kambiz Heidarzadeh Hanzaee Open Access Article Abstract Page Full-Text 3 - عوامل جذابیت محصول و تأثیر آن بر رفتار مشتری سینا نعمتی زاده محمدجواد سراجی