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      • Open Access Article

        1 - The Effect of Habit Formation on Consumers Behavior in Iran
        Mir Hosein Mousavi Elnaz khojasteh Farid Dehghani
        In this paper, the effect of formed habits on consumer behavior was investigated by separating the three effects of generation, age and time (year) by generating a quasi-hybrid data set using the Dayton method. For this purpose, in the field of generations, 14 generatio More
        In this paper, the effect of formed habits on consumer behavior was investigated by separating the three effects of generation, age and time (year) by generating a quasi-hybrid data set using the Dayton method. For this purpose, in the field of generations, 14 generations were studied from 1305 to 1995. Concerning time (year), this research investigates over 30 years from 1986 to 2020. The age of the subjects in this study ranged from 16 to 72 years. The results of the analysis of generation effects show that consumption expenditures are increasing with younger generations. The results of the study of the effect of time show the increase of households' consumption expenditure during the years 1986 to 2020 and the somewhat constant trend of the years 1995 to 2015. Results of the effects of age on consumption expenditure pattern confirmed the life cycle pattern. Manuscript profile