List of Articles حساسیت قیمتی Open Access Article Abstract Page Full-Text 1 - Skeptical Buyers and Their Price Sensitivity in buying Optional Insurance Nafiseh Norouzi Daryakenari mohammad javad taghi pourian sepideh Ataei Open Access Article Abstract Page Full-Text 2 - Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity effat haji hoseini abolfazl sohrabi