List of Articles حساسیت قیمت Open Access Article Abstract Page Full-Text 1 - Skeptical Buyers and Their Price Sensitivity in buying Optional Insurance Nafiseh Norouzi Daryakenari mohammad javad taghi pourian sepideh Ataei Open Access Article Abstract Page Full-Text 2 - Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity effat haji hoseini abolfazl sohrabi Open Access Article Abstract Page Full-Text 3 - The Effect of Advertisement on Price Sensitivity Considering Customer Mental Model as Mediating Variable Hamidreza Oreyzi Narges sadat Mortazavi