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  1 - The relationship between decision-making Models and investors’ expectations of risk and return invest in financial tools: The Markuitz model Approach
  Ali Bayat Behjat Abchar
  The pattern habitual suggests people are Cognitive styles that they are used in decision-making. All investment decisions are made based on the relationship between risk and return. This study examined the relationship between cognitive styles and decision-making and ri More

  The pattern habitual suggests people are Cognitive styles that they are used in decision-making. All investment decisions are made based on the relationship between risk and return. This study examined the relationship between cognitive styles and decision-making and risk and return expectations of investors investing in financial instruments. The statistical Sample Professional and non- professional analyst’s, the population in 2013 is an infinite number of them being estimated. It is estimated that their number is unlimited.  Research, descriptive - is inductive. Methodology is Application to the target. Quasi- Laboratory procedure and the method of hypothesis testing is. This is a community of 150 people who are stratified random.  The results show that: the profession -oriented investors and risk perception and risk propensity, there is a positive relationship. Between expected return and risk perception, there is a positive relationship. Perception of risk among styles with high cognitive complexity (analytical and conceptual) more styles with low cognitive complexity (guidance and behavior) is. Risk propensity the styles with high cognitive complexity (analytical and conceptual) more styles with low cognitive complexity (guidance and behavior) is. Risk propensity the hemisphere left brain, right brain dominant hemisphere is more dominant. Manuscript profile