List of Articles تناسب خود

• Open Access Article
  • Abstract Page
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  1 - Investigating the Role of Self-Concept Fit on the Loyalty of Tejarat Bank Customers through Brand Image and Brand Emotional Attachment
  Hossein Norouzi Dariush Tahmasebi Aghbelaghi
• Open Access Article
  • Abstract Page
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  2 - The Effect of Fitness of Self-Concept, Functional Mind and Affective Affiliation on Customer Loyalty
  Sara Mehraban Ahmad Rahchamani Marzieh saki
• Open Access Article
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  3 - Examining the effect of self-congruity on women purchase intention from luxury brands (Case study: Clothing Industry)
  hossein norouzi fatemeh darvish ali shojae