The market, as one of the main areas of economic activity in contemporary Iran, has undergone changes under the influence of global developments. Such changes have generally led to value developments that, if not properly managed, could affect the development of the cou More
The market, as one of the main areas of economic activity in contemporary Iran, has undergone changes under the influence of global developments. Such changes have generally led to value developments that, if not properly managed, could affect the development of the country in various dimensions. The present research is essentially of a developmental nature and examines value developments (generational differences in business values among Isfahan marketers), assuming development as a multidimensional phenomenon. By reviewing existing literature on generational sociology in Iran, three generations of "before revolution", "generation of revolution" and "third generation" were identified and the basis of the research was identified. The research method of this study is "survey". The statistical population of this study is all those who are active in Isfahan city. Sample size was 524 Isfahan marketers who were selected using multi-stage cluster sampling.The findings indicate that there is no difference between the generations studied in the Isfahan market in terms of business meta-values. Also, there is no difference between the generations studied by the Isfahan market in terms of the material values of the business. In addition, the results of the study indicated that generational affiliation had a significant impact on business values and this hypothesis is valid, but the impact is low. In general, it can be said that the turbulence of economic status, social and value anomaly and the shared space of generational socialization are factors that have contributed to the lack of generational differences in business values in the Isfahan market
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The market, as one of the main areas of economic activity in contemporary Iran, has undergone changes under the influence of global developments. Such changes have generally led to value developments that, if not properly managed, could affect the development of the cou More
The market, as one of the main areas of economic activity in contemporary Iran, has undergone changes under the influence of global developments. Such changes have generally led to value developments that, if not properly managed, could affect the development of the country in various dimensions. The present research is essentially of a developmental nature and examines value developments (generational differences in business values among Isfahan marketers), assuming development as a multidimensional phenomenon. By reviewing existing literature on generational sociology in Iran, three generations of "before revolution", "generation of revolution" and "third generation" were identified and the basis of the research was identified. The research method of this study is "survey". The statistical population of this study is all those who are active in Isfahan city. Sample size was 524 Isfahan marketers who were selected using multi-stage cluster sampling. The findings indicate that there is no difference between the generations studied in the Isfahan market in terms of business meta-values. Also, there is no difference between the generations studied by the Isfahan market in terms of the material values of the business. In addition, the results of the study indicated that generational affiliation had a significant impact on business values and this hypothesis is valid, but the impact is low. In general, it can be said that the turbulence of economic status, social and value anomaly and the shared space of generational socialization are factors that have contributed to the lack of generational differences in business values in the Isfahan market
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Abstract
This study investigates the social factors affecting business-related values orientation among marketers in Isfahan. Based on the theoretical framework and empirical research conducted in this field, five social factors have been selected as the main variables More
Abstract
This study investigates the social factors affecting business-related values orientation among marketers in Isfahan. Based on the theoretical framework and empirical research conducted in this field, five social factors have been selected as the main variables and their impact on business-related value orientation has been investigated. These include professional commitment, generational affiliation, work culture, media consumption, and social economic base. The research method of this study is "survey" type and the statistical population of this research is all those who are active in Isfahan city. The sample size was 524 Isfahan marketers who were selected using multistage cluster sampling. The findings showed that the independent variables studied in this study account for 32% of the variance of business value variables. Given the magnitude of the effect, the coefficient of determination of this value is estimated to be large. In other words, independent variables of the research are capable of explaining the variance of the value orientation of the business-related variable. The results of the independent variables individually indicate that only the effect of professional commitment variable on business orientation of value orientation is significant and the effect of other variables is not significant.
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The present article provides an analysis of social factors associated with business value orientation among traditional shopkeepers (bazari) of the city of Esfahan. On the basis of theoretical framework and previous research, 5 social factors were identified as the main More
The present article provides an analysis of social factors associated with business value orientation among traditional shopkeepers (bazari) of the city of Esfahan. On the basis of theoretical framework and previous research, 5 social factors were identified as the main independent variables and their influence on business value orientation of traditional shopkeepers was studied. These factors were professional obligation, generation obligation, work ethics, media usage, and socioeconomic status. The research method was survey and research population consisted of all those who had business activities in Esfahan. 524 of Esfahani bazaris were selected through a multi-step cluster sampling technique. The findings showed that all the independent variables could explain 32 percent of the variance in business value orientation. When independent variables were considered separately, it was found that only the variable professional obligation was significantly related to business value orientation.
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