List of Articles تصویر ذهنی از کشور خاستگاه

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Evaluation of the Effect of Country-of-origin Image, Product Knowledge and Product Involvement on Consumer Purchase Decisions
  K. Heidarzadeh Sh. Khosrozadeh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Exploring the Effects of Demographic Factors and Brand Perception on the Intention of Iranian Consumers to Purchase Luxury Automobiles
  Kambiz Heidarzadeh Fereshteh Rais Rohani