List of Articles تصمیم خرید

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Merchandising Effect on Customer Satisfaction and Decision (Case Study: Shiraz Chain Stores)
  Razia Azodi Fazlollah Kazemi
• Open Access Article
  • Abstract Page
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  2 - Evaluation of the Effect of Country-of-origin Image, Product Knowledge and Product Involvement on Consumer Purchase Decisions
  K. Heidarzadeh Sh. Khosrozadeh
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Evaluating the Role of Electronic Service Quality and Customer Satisfaction on Consumers’ Purchase Intentions
  k. Heidarzadeh E. Adelpour
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - The Impact of Contextual Factors, Brand Loyalty and Brand Switching on Purchase Decisions Young Consumers
  H. Safarzadeh B. Kheiry R. Agha Seyed Agha
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - The Role of Pink Marketing Mixed Elements in Women's Cosmetic Purchase Decision
  Ghasem Zarei Vahideh Ebrahimi Kharajo
• Open Access Article
  • Abstract Page
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  6 - تاثیر ارزش ویژه برند و اعتماد به برند های ورزشی بر تصمیم گیری خرید مشتریان کالاهای ورزشی در سطح اداره کل ورزش و جوانان استان آذربایجان شرقی
  محمد رحیم نجف زاده اکبر عبدالحسین زاده لعیا مختاری محمد بابازاده
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - The informational, utilitarian effect and expression of the value of reference groups with the decision to buy sports consumers
  مریم یوسفی فرشاد تجاری زینت نیک آئین
• Open Access Article
  • Abstract Page
  • Full-Text
  
  8 - Presenting emotional branding model in consumer purchase decision with green packaging approach
  Sajjad Fatehi Sina Nematizadeh سید عباس حیدری