List of Articles تداعی ذهنی برند Open Access Article Abstract Page Full-Text 1 - The Effect of Brand Mental Association on Brand Equity with the Mediating Role of Green Trust and Green Satisfaction )Case study: The Customers of Keshavarzi Bank at Qazvin Province( Niloofar Amousa Mehdi Zakipour Open Access Article Abstract Page Full-Text 2 - The Effect of Word of Mouth Advertising on Customer Preferences siyamak farrokhi ali Yavari jafar beikzad