List of Articles برنامه‌های وفاداری

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Identifying and Prioritizing the Factors Affecting the Intention of Viral Marketing Behavior in Customers with a Multi-Criteria Decision Approach (Fuzzy Hierarchical Analysis)
  naser seifollahi Mohmmad Bahadorinejad
  10.30495/jomm.2022.65004.1899
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Policy to Increase Customer Loyalty: A New Secret to Unlocking The Impact of Gamification on New Loyalty Programs (Case Study of Travel Agencies on Alborz Province)
  ٍEsmaeel  Rostamzadeh Ganji nahid mahmudpur saeid mahammad zade