List of Articles بانک شهر

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Identification of Organizational Factors Affecting the Development of Innovation in the AHP Fuzzy Suggestion System
  Alireza Naser Sadrabadi Zahra Delshad
  Today, the system of proposals in public and private organizations is proposed as a way out of the lack of progress in the organization in its own environment. In this research, by reviewing the theoretical literature and a survey of experts and experts, the factors and More

  Today, the system of proposals in public and private organizations is proposed as a way out of the lack of progress in the organization in its own environment. In this research, by reviewing the theoretical literature and a survey of experts and experts, the factors and sub factors of the factors influencing the development of innovation in the system of suggestions were identified in the banks, which are: structure, culture, goals and strategies, management, staff and system Backup Then identified factors were ranked and evaluated. For this purpose, hierarchical analysis method as a decision technique is used in a fuzzy environment. The research is applied in terms of the purpose and in terms of information gathering, a descriptive correlation type. The survey population included 22 managers and experts of Bank City. Analysis of the data shows that the structural factor has the highest rank among the supporting factors and effective factors on the development of innovation in the organizational suggestion system. The results of this research can be used for banks that intend to plan for the development of innovation in an organizational proposal system. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Measuring the quality of customer relationship management for the development of digital marketing strategies in Shahr Bank
  Mohammad Reza Javid Sina Nematizadeh Behrouz Ghasemi
  10.30495/fed.2023.702195
  Abstract With the transition from the traditional economy and increasing competition in new dimensions, the customer has become the main pillar and the center of all organizational activities. From a competitive perspective, the survival and continuity of organizations More

  Abstract With the transition from the traditional economy and increasing competition in new dimensions, the customer has become the main pillar and the center of all organizational activities. From a competitive perspective, the survival and continuity of organizations depend on identifying and attracting new customers and maintaining existing ones. Moreover, acquiring new customers costs five times more than retaining existing ones. This means that instead of differentiating products, organizations should identify their customers and shift their focus from increasing market share to increasing customer share. According to the 20/80 rule, 20% of customers contribute to 80% of the organization's sales. This indicates the necessity of maintaining long-term profitable relationships with customers to maximize profits. This research aims to measure the quality of customer relationship management for developing digital marketing strategies at Shahr Bank. The statistical population of this study included all experts and senior managers of Shahr's Bank headquarters and stakeholders. Using Cochran's formula, 125 individuals were selected as the statistical sample. Sampling was done as a random cluster. The collected data were analyzed using SPSS software. The results of the study showed that the infrastructure variables, organizational environment, customer orientation, human resources, relationship management, service quality, management and planning, strategic management, marketing, and performance in Shahr Bank are in a desirable state. The use of up-to-date technologies and the implementation of an appropriate organizational structure for managing customer relationships were identified as reasons for this desirability. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Design and explanation of social media-based banking services marketing model
  Hamidreza Azimi vahidreza mirabi hossein safarzadeh
  A review of the trends in the banking system in our country also confirms the fact that financial services providers, In this regard, the aim of the present study is to design and implement a value creation model for bank customers in the process of creating a common br More

  A review of the trends in the banking system in our country also confirms the fact that financial services providers, In this regard, the aim of the present study is to design and implement a value creation model for bank customers in the process of creating a common brand value. According to its objectives and in terms of the process of doing the work, the present research is a descriptive research and exploratory survey. The statistical population in the qualitative section is composed of bank managers of Bank shahr branches located in Tehran province, which was interviewed by targeted method until theoretical saturation, The statistical population of the quantitative section includes all the customers of Bank shahr located in Tehran provincem. Qualitative interview and in a small part of the questionnaire was used, the validity of which was confirmed by expert opinions and reliability with Cronbach's alpha. In order to analyze the data, qualitative content analysis and structural equations were used with PLS2 software. The results showed that The dimensions of the model include customer motivation, customer value, organizational factors, customer experience, customer loyalty and image They are the mind of the customer and the model has a goodfit Manuscript profile