List of Articles بازاریابی دهان به دهان

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Analyzing the mediating role of social influence transmission in the impact of digital content marketing components on word of mouth e-marketing and viral e-marketing
  Mohamad Shoaib Allami mohamad Hadi Asgari
• Open Access Article
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  2 - Identifying and Prioritizing the Factors Affecting the Intention of Viral Marketing Behavior in Customers with a Multi-Criteria Decision Approach (Fuzzy Hierarchical Analysis)
  naser seifollahi Mohmmad Bahadorinejad
  10.30495/jomm.2022.65004.1899
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - The Role of Window Shopping in Improving Word of Mouth Marketing in Chain Stores
  Karim Esgandari Soheyla Soleymanpour Shadi Orafaye Jamshidi
• Open Access Article
  • Abstract Page
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  4 - An Analysis of Tourists’ Behavior of Delay in Service Delivery (A Case Study of Parsian Hotel in Kermanshah)
  Maryam Beigpour Tanha kamran yeganegi