List of Articles اعتماد برند Open Access Article Abstract Page Full-Text 1 - Investigating the Effect of Brand Trust on Customer Loyalty with Regard to the Mediating Role of Brand Value and Moderating Respect and Love for the Brand Among Customers of the Mashhad Leather Brand in Tehran مهرداد رحیمیان hiro eisavei Open Access Article Abstract Page Full-Text 2 - Studying the relationship between brand and consumer (case study: electrical home appliance) fatemeh motahari nejad سعید صمدی زینب طولابی یاسان الله پوراشرف Open Access Article Abstract Page Full-Text 3 - Branding co-creation through customers participation in digital media Ali Akbar Khademi Ali Boromandnasab Hanieh Farazandeh Open Access Article Abstract Page Full-Text 4 - Structural Equation Modeling Approach in Explaining the Effect of Experience, Trust and Brand Loyalty on Brand Equity M. Dehghani Soltani E. Mohammadi Y. Pour Ashraf K. Sayeh Miri E. Ghahri Shirinabadi Open Access Article Abstract Page Full-Text 5 - Studying the Relationship between Brand and Consumer (Case Study: Electrical Home Appliance) F. Motaharinejad S. Samadi Z. Tolabi Y. Pour Ashraf Open Access Article Abstract Page Full-Text 6 - Investigating the Effects of Brand Experience, Brand Image, and Brand Trust on Brand Attachment and Purchase Intention" (Case study: iPhone Consumers in Iran) Zeinab olsadat Tabatabaei Yeganeh Open Access Article Abstract Page Full-Text 7 - تحلیل ارتباط علّی اعتماد برند و تصویر برند با وفاداری مصرفکنندگان محصولات ورزشی در شهر یزد داوود نصر اصفهانی آرزو سادات وزیری Open Access Article Abstract Page Full-Text 8 - بررسی رابطه بین هویت و اعتماد برند با حمایت از برند سیدکامران نوربخش محمود سواررخش