اصول اخلاقی

Open Access Article

1 - A Review of the Model for Assessing Moral Principles Quality in Persuasive Communication
Nastaran Pashank Masoud Tarantash

Professional principles against moral principles claims in connection with persuasion practice, has a long historical background since conflicts between Sophists and Aristotle. Both of professional and ethical principles are observer over the true and false (right and w More

Professional principles against moral principles claims in connection with persuasion practice, has a long historical background since conflicts between Sophists and Aristotle. Both of professional and ethical principles are observer over the true and false (right and wrong), but have different origin of value judgment. Professional principles shaped by contracts and external resources like business principles, while ethical principles to comply with human inner refer. If persuasion process defined in which persuader with the resort to reason and feeling in the form of rhetoric skills, affect persuadee mentality often to change behavior and force him to practice certain impressed; then follow up these claims(Professional principles against moral principles) to determine priorities and orientation persuasion agents, including mass media, is inevitable. There are many different experiences and techniques for assessing quality of moral principles. The traditional models like duty based ethics model, the veil of ignorance and moral relativity model; and also TARES. This assessment models explain the professional qualities and moral principles for agents and institutions responsible for public communications. Quality of Truthfulness of the message, Authenticity of the persuader, Respect for the persuadee, Equity of the persuasive appeal, and Social Responsibility for the common good; are assessment by TARES and guiding agents and institutions to stop, change or continuing public communications common policies. The problem raised in this paper, the less known the nature of such models in the media and communications in Iran. Due to the nature of the importance of such techniques, a detailed understanding of its functions, following its review of theory and knowledge, and experience, to better understand this model for use in specific circumstances underlying public communications needed in Iran. The main achievement of this paper identifies and explains the main elements and measures related to the use of this model.   Manuscript profile

Open Access Article

2 - Developing of the model effect of auditors' ethical principles and religiosity on the quality of audit services
Behnam Azhdari Seyed hossein Nasl mosavi Ali Jafari

The main goal of this research is to investigate the effect of auditor's moral principles and religiosity on the quality of independent auditors' audit services. The final sample used for this study includes 250 questionnaires collected from auditors working i More

The main goal of this research is to investigate the effect of auditor's moral principles and religiosity on the quality of independent auditors' audit services. The final sample used for this study includes 250 questionnaires collected from auditors working in auditing organizations and other auditing institutions. In order to collect information, the Armega Zarfar (2015) questionnaire was used, and descriptive statistics and the reflective model of structural equations based on variance were used to process the data. The findings of the research show that the variable of ethical principles and religiosity of auditors has a significant effect on the quality of independent auditors' audit services and leads to an increase in audit quality. Strengthening religious attitudes can be a protective factor against abuses and frauds, improving the health of financial reporting and the confidence of creditors, shareholders and other users of financial statements. Considering the importance of ethics, it is suggested to the community of certified accountants to consider ethics education in their training programs and to monitor the observance of professional ethics in order to improve the level of professional ethics of auditors. Manuscript profile

Open Access Article

3 - Traits of a model woman Islamic from Qoranic view point
Leyla Afshar Zohre Rostami

In this study the superiority grounds of women will be considered from Islam and Ooran.as the most comprehensive divine book. View point and also according to the input of the prophet Mohammad (PBUH).as the most informed person on Muslim’s affairs. The value and p More

In this study the superiority grounds of women will be considered from Islam and Ooran.as the most comprehensive divine book. View point and also according to the input of the prophet Mohammad (PBUH).as the most informed person on Muslim’s affairs. The value and position of women in Islam will be appeared provided that we know this fact that many verses have been allocated to women subjects in the great Quran. The outline of subjects in this article is as follows: 1.The gin of Islam for women 2.The superiority ground or women.in general 3.The superiority ofwives.in specific And the conclusion is that the superiority ground of women has been established on the principles or morality and inner part. Also less value has been given to outward things and according to the duties and responsibilities of men.it is apparent thar there is an exact enforcement of Justice between men and women. Manuscript profile

Open Access Article

4 - A Survey of Managerial Ethics in Kelile O Demne
Fateme Sheikh Loovand Tahmine Mastalizad

Kelile o Demne is a book written in sixth century which presents principles and laws of administration in terms of ethics and in the form of fables; this method has been pointed out in the book itself. In addition to literary features, it covers numerous ethical and man More

Kelile o Demne is a book written in sixth century which presents principles and laws of administration in terms of ethics and in the form of fables; this method has been pointed out in the book itself. In addition to literary features, it covers numerous ethical and managerial doctrines. Nasrollah Monshi, the author, has made some points for the principles of managerial ethics which can be so effective if it be studied and implemented. In the list, ten principles are of great importance: doing justice, entanglement of administration and religion, knowledge of things, comprehensive foresight, innovation and creativity, speed in conduct and foresight, avoidance of oppression, council with others, taking care of the people, encouragement and punishment. We try to explain these principles based on the Kelile o Demne.   Manuscript profile

Open Access Article

5 - The Role of Ethics in the Shahid Rajaei Pardis (Farhangian University) Employees on Social Responsibility
سالار نجفی مریم سپیانی

This study aimed to investigate the role of shahid rajaei pardis ethics campus staff on their social responsibility to the survey. The sample consisted of 108 employees of the shahid rajaei pardis who were randomly selected based on Morgan table.The results show that th More

This study aimed to investigate the role of shahid rajaei pardis ethics campus staff on their social responsibility to the survey. The sample consisted of 108 employees of the shahid rajaei pardis who were randomly selected based on Morgan table.The results show that the correlation coefficient between independent and dependent variables 0/565 shows that there is a best correlation between dependent and independent variables. But the adjusted coefficient of determination equal to 0/349 and statistics reveal that 35% of the total amount of social responsibility shahid rajaei pardis staff related to the Fars 4 independent variable social commitments, personal ethics, organizational commitment and work ethic is. In other words 35% of the variance in the dependent variable independent variables to estimate the social responsibility staff (predicted) that. Manuscript profile

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