List of Articles ارزش کارکردی Open Access Article Abstract Page Full-Text 1 - The Effect of Consumer Perceived Values on Brand Love and Its Consequences: Explaining the Mediating Role of Brand Identity iman hakimi Open Access Article Abstract Page Full-Text 2 - Analysis of Factors Affecting Consumer Preferences for Foreign Versus Domestic Brands P. Ghafari Ashtiani P. Charsetad N. Loni Open Access Article Abstract Page Full-Text 3 - طراحی مدل ارزیابی ارزش دریافت شده از دیدگاه مشتری الهام فریدچهر