List of Articles ارزش ویژه نام و نشان تجاری

• Open Access Article
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  1 - Examing the Importance of Brand Equity for Customer Loyalty in the Food and Beverage Industries in Iran
  M. Bamenimoghadam K. Hidarzadeh H. Mehrzadi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Investigation of the Effect of Country of Origin Image on Brand Equity (Case Study: Iran khodro Diesel Company- Chorus Minibus)
  K. Heidarzadeh M. Hashemi
• Open Access Article
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  3 - Studying Effective Elements in Brand Equity From the Consumer's Perspective (Based on Aaker's Model)
  M. Mohamadian R. Shafiha
• Open Access Article
  • Abstract Page
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  4 - Determinants of Brand Equity: Offering a Model to Chocolate Industry
  H. Vazifehdust H. Emari