List of Articles ارزش خرید لذت جویانه Open Access Article Abstract Page Full-Text 1 - Investigating the model associated with purchase value and purchase motivation and its consequences with a futuristic approach in discount retailing in Tehran Mohammad Jani Karim Hamdi Hosein Vazifehdust Vahid Reza Mirabi Open Access Article Abstract Page Full-Text 2 - Investigation of the Shopping Environment's Perceptions on Consumption Emotions, the Perceived Values and Tourist's Behavioral Intentions کامبیز حیدرزاده آرزو جوان بخت Open Access Article Abstract Page Full-Text 3 - Investigation of the Shopping Environment's Perceptions on Consumption Emotions, the Perceived Values and Tourist's Behavioral Intentions K. Heidarzadeh A. Javanbakht Open Access Article Abstract Page Full-Text 4 - Investigation the Effects of Consumer Shopping Value on Satisfaction, Loyalty, Word of Mouth and Share of Purchase M. A. Abdolvand M. Jani