List of Articles ادراک مشتری

• Open Access Article
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  1 - The Effect of Affiliate Marketing on Purchase Intention of Customers: Investigation of the Mediator Role of Customer Trust and the Moderator Role of Customer Involvement and Customer Perceptions. (Case Study: Food Industry)
  Maedeh Masoumi Asadollah Kordenaeij Asghar Moshabaki
  10.30495/jomm.2022.63707.1877
• Open Access Article
  • Abstract Page
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  2 - Providing a model for improving competitive advantage, trust and behavioral intentions towards sports products in leading sports stores in the field of augmented reality technology (case example: Generation Z)
  Reza Mortazi Azadeh Seyedalinejad Mohamad Jalilvand
  10.30495/kmsj.2023.1976375.1067
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - The effect of customers' perception of celebrity online branding on customers' purchase intention with the moderating role of perceived product quality
  Arash Beigi Zahra Dashtlaali