List of Articles آمیخته رسانه Open Access Article Abstract Page Full-Text 1 - Media mix elements affecting service brand equity case study: bank sina Razieh Abedini ali farhangi Open Access Article Abstract Page Full-Text 2 - Media Mix Elements Affecting Service Brand Equity (Case Study: Sina Bank) A. A. Farhangi R. Abedini Open Access Article Abstract Page Full-Text 3 - Effective management of media mix, purchase intention and brand equity in business advertising campaigns Farnood Hasani Ataollah Abtahi Hamid Reza Hosseini Dana Mohammad Soltanifar Mohsen Ghadami