List of Articles آمیخته بازاریابی الکترونیک

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Fourth Dimensional Model for Boosting Electronic Marketing of Future Conversational Industries at 1404 Horizon (Focusing on Electronic Marketing Mix of Zanjan Province)
  babak molaei Afsaneh Zamanimaghadam Firozeh HajialiAkbari
  10.30495/jmfr.2022.20718
  AbstractThe purpose of this study was to provide a four-dimensional model for strengthening the electronic marketing of the future transformative industries at the 1404 horizons (focusing on the electronic marketing mix of Zanjan province). The method of this research i More

  AbstractThe purpose of this study was to provide a four-dimensional model for strengthening the electronic marketing of the future transformative industries at the 1404 horizons (focusing on the electronic marketing mix of Zanjan province). The method of this research is based on the type of purpose, mixed, applied and exploratory method in a survey method. The validity of the research is based on the construct validity and reliability of the questionnaire by the Cronbach's alpha method (0.735).The statistical population of this study was 600 people in the qualitative section of the academic experts and managers and experts of the Jihad-e-Agriculture Organization of Zanjan Province, and in the quantitative section, experts of Jihad-e-Agriculture Organization of Zanjan Province, 600 people. Using simple random sampling method, a statistical sample was used. The Cochran formula was used to determine its volume and distributed and collected based on 234 questionnaires. Also, descriptive statistics and inferential statistics were used to analyze the data. Independent T-test was used to identify the effective components and compare the existing and desired status, and Friedman's test was used to rank the identified components with the help of Excel and SPSS software. Is.Dimensions, components and indicators of electronic marketing in the transformation industry focused on the electronic marketing mix: price (payment method, discount, price based on value, auction and advertising); in the end, according to the results of the research, applied proposals for presentation Has been. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Iranian Music Marketing in The Digital Era
  Mohammad Beigi Abbasali Ghaiyoomi Sousan Alaei Niloofar Solhjoo
  The development of internet technology has helped to revive of music products. The purpose of this study is to find out how an internet marketing plan can aid in the growth and the development of an Iranian music production company. Our goals were to investigate the fou More

  The development of internet technology has helped to revive of music products. The purpose of this study is to find out how an internet marketing plan can aid in the growth and the development of an Iranian music production company. Our goals were to investigate the four elements of System, Site, Scope, and Synergy in the context of online music marketing from the point of view of music production and distribution companies in Tehran. This is a survey-based study, using a designed questionnaire based on the 4S web-marketing mix model to collect the views of managers and experts in this field on the factors affecting the success of online marketing of music albums. The study population is the companies that produce and distribute music products in Tehran, which is currently 58 companies, and randomly we selected 160 companies to participate in this study. Results indicate that all four elements of internet marketing mix (scope, site, synergy, and system) are effective in improving the performance of Iranian music companies. Also, the results of this study indicate that from the perspective of music companies the elements of scope, synergy, site and system are the most important factors respectively. Also, all the indicators designed for each element of online music marketing are desirable or relatively favorable. The 4S internet marketing mix model has the potential to be used in the marketing of music products, and all its elements are effective for online music marketing success. Manuscript profile