List of Articles " Purchasing Motivation"

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Designing an economic pattern of buying in-house goods with an emphasis on customer motivational categories (Studied by the automotive industry)
  Rozita Dadkhah Ali Hajiha kambiz Heidarzadeh Hossein vazifehdust
  Abstract: Due to the importance and position of the automobile industry in Iran, the main purpose of this research is to design an economic model of purchasing domestically produced goods with an emphasis on customer motivational categories. The present study was a qual More

  Abstract: Due to the importance and position of the automobile industry in Iran, the main purpose of this research is to design an economic model of purchasing domestically produced goods with an emphasis on customer motivational categories. The present study was a qualitative study with 33 market experts, university professors and clients selected based on snowball sampling and based on open, axial and selective coding in 9 main categories. The validity of the data triangulation method and the peer review and reliability of the two transition codes have been investigated and the results indicate that causal conditions such as (looking at the external car as a social status) influence the motivation of buying domestic cars and strategies. Important for motivating customers to buy domestic cars (informing and influencing advertising on their customers' minds) and intervening conditions (international sanctions) affect these strategies and have consequences (development and economic growth). Manuscript profile