List of Articles advertising effectiveness Open Access Article Abstract Page Full-Text 1 - The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad Mohammadi Open Access Article Abstract Page Full-Text 2 - Explaining and Prioritizing Effective Advertising Factors Using Fuzzy Hierarchy (FAHP) soheila shamsadini Farhad Hanifi vahid reza mirabi