List of Articles Purchase decision Open Access Article Abstract Page Full-Text 1 - Merchandising Effect on Customer Satisfaction and Decision (Case Study: Shiraz Chain Stores) Razia Azodi Fazlollah Kazemi Open Access Article Abstract Page Full-Text 2 - Evaluation of the Effect of Country-of-origin Image, Product Knowledge and Product Involvement on Consumer Purchase Decisions K. Heidarzadeh Sh. Khosrozadeh Open Access Article Abstract Page Full-Text 3 - Presenting emotional branding model in consumer purchase decision with green packaging approach Sajjad Fatehi Sina Nematizadeh سید عباس حیدری