List of Articles Intention to buy Open Access Article Abstract Page Full-Text 1 - An Overview of the Impact of Content Advertising on social media on Customers' Intentions to buy in home businesses Parima Khanbabaei naser azad Fattaneh Alizadeh Meshkani Open Access Article Abstract Page Full-Text 2 - Investigating the role of new media capabilities (platform: Instagram) on e-commerce (intention to buy women's clothing) according to the role of brand attitude Jafar Ramak homa Doroudi 10.71856/impcs.2023.903159 Open Access Article Abstract Page Full-Text 3 - Investigating the Effects of Brand Experience, Brand Image, and Brand Trust on Brand Attachment and Purchase Intention" (Case study: iPhone Consumers in Iran) Zeinab olsadat Tabatabaei Yeganeh Open Access Article Abstract Page Full-Text 4 - The Impact of Perceived Utility and Social Value on the Purchasing Behavior of Modiseh Online Retail Online Startup Customers نرگس مقبول کل تپه لیلا حامدی مجید ربیعی دولابی Open Access Article Abstract Page Full-Text 5 - Brand attitude and purchase intention of domestic and foreign brands: The role of cosmopolitanism in emerging markets Elnaz Toumari ّFarokh Ghuchani Masoumeh Jafari Open Access Article Abstract Page Full-Text 6 - The impact of customer perceived value on intention to buy from Okala and Basalam online marketplaces SIAMAK MEHDIZADEH Ramin Hatefi Oskue hakimeh niki esfahlan
