List of Articles Customer loyalty Open Access Article Abstract Page Full-Text 1 - The role of service quality in the relationship between standardization and customization of products with customer satisfaction and loyalty "A case study of companies operating in Rasht Industrial City" morteza hazrati Open Access Article Abstract Page Full-Text 2 - Examining the impact of social responsibilities of the bank on employee performance and customer satisfaction and loyalty علی حمیدی زاده رسول ثانوی فرد مهسا اسدالله 10.30495/jmemiau.2022.576451.1140 Open Access Article Abstract Page Full-Text 3 - interactive marketing model based on the national system of innovation in industrial tools Ali Hajiaghabozorgi Mahmoud Ahmadi sharif Peyman Ghafari Ashtiani Open Access Article Abstract Page Full-Text 4 - Policy to Increase Customer Loyalty: A New Secret to Unlocking The Impact of Gamification on New Loyalty Programs (Case Study of Travel Agencies on Alborz Province) ٍEsmaeel Rostamzadeh Ganji nahid mahmudpur saeid mahammad zade Open Access Article Abstract Page Full-Text 5 - Investigating and analysis of the impact of service quality and trust on customer loyalty in e-commerce Alinaghi Rezaie سامان فروتنی Mohsen Katebi Jahromi علیرضا کاتبی جهرمی