List of Articles Consumer innovativeness Open Access Article Abstract Page Full-Text 1 - Factors affecting the willingness to use virtual reality technology in education with the role of modulating learners' curiosity Alireza Nazemibidgoli Zahra Sadeqiarani Open Access Article Abstract Page Full-Text 2 - Investigating the impact of decision-making structure & characteristics of supermarket goods on the change of consumer purchasing behavior from offline to online with the mediating roles of technology acceptance & consumer innovativeness Pejman AhangarDavudi Farzad Asayesh Seyed Mahmoud Hashemi Sedigheh Tootian Open Access Article Abstract Page Full-Text 3 - Investigating the impact of decision-making structure & characteristics of supermarket goods on the change of consumer purchasing behavior from offline to online with the mediating roles of technology acceptance & consumer innovativeness Pejman AhangarDavudi Farzad Asayesh Seyed Mahmood Hashemi sedigheh tootian Open Access Article Abstract Page Full-Text 4 - Factors affecting the willingness to use virtual reality technology in education with the role of modulating learners' curiosity Alireza Nazemibidgoli زهرا صادقی آرانی