List of Articles Brand Interaction

• Open Access Article
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  1 - Investigating the impact of personalization of social media on brand loyalty and perceived quality with regard to consumer brand interaction and brand attachment (case study: customers of Samsung smartphones in Mashhad)
  Mohammad Ghasemi Roya Eghbal Ehsan Mohammadi Bajgiran
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - The effect of famous endorsers of international brands on brand love through online brand interactions: Examining the role of brand attitude (Mac brand customers in Iran)
  Fatemeh Behnam Feyzabadi, Omid Behboodi محسن مرادی