List of Articles پذیرش فناوری و تجارت الکترونیک و نوگرایی مصرفکننده. Open Access Article Abstract Page Full-Text 1 - Investigating the impact of decision-making structure & characteristics of supermarket goods on the change of consumer purchasing behavior from offline to online with the mediating roles of technology acceptance & consumer innovativeness Pejman AhangarDavudi Farzad Asayesh Seyed Mahmood Hashemi sedigheh tootian