List of Articles وفاداری برند Open Access Article Abstract Page Full-Text 1 - The effect of gamification on brand loyalty of educational institutions:A case study of Ghalamchi educational brand Ali Parvar Amir Rahimpour Open Access Article Abstract Page Full-Text 2 - Investigating Antecedents and Consequences of Customer Experience in Using Mobile Banking Applications Nastaran Haghjooye Javanmard ابوالقاسم ابراهیمى