List of Articles نگرش به برند

• Open Access Article
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  1 - Investigating the role of new media capabilities (platform: Instagram) on e-commerce (intention to buy women's clothing) according to the role of brand attitude
  Jafar Ramak homa Doroudi
  10.71856/impcs.2023.903159
• Open Access Article
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  2 - Designing an attitude development model for the Iranian brand in the household appliance industry with an emphasis on national values and religious beliefs
  omid zanganeh mahdi mahmoodzadeh vashan hosein hakimpour Mohammad Mohammadi
• Open Access Article
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  3 - The effect of famous endorsers of international brands on brand love through online brand interactions: Examining the role of brand attitude (Mac brand customers in Iran)
  Fatemeh Behnam Feyzabadi, Omid Behboodi محسن مرادی