List of Articles رفتار مصرف‌کننده

• Open Access Article
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  1 - Qualitative model of consumer behavior in the of durable goods market (household goods) based on value theory
  Bahman Naghdi Abdollah Naami Naser Azad Mohammad Nasrollahniya
  10.30495/fed.2023.707993
• Open Access Article
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  2 - Presenting and explaining the sensory branding model to change consumer behavior in the industrial markets of disinfectants: a qualitative approach
  Hossein Farsiani Hormoz Mehrani mohsen mohammadian saravi Hamidreza Saeednia