List of Articles رفتار مصرف کننده Open Access Article Abstract Page Full-Text 1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz) Hassan Soltani mojtaba amini moghaddam Open Access Article Abstract Page Full-Text 2 - Designing a consumer behavior strategy model in Iran's start-up industry mona falsafi fard