List of Articles ارزش ویژه برند

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  1 - Investigating the effect of guerilla marketing on consumer behavior with the mediating role of brand equity (Study case: customers of Ofoq Korosh Company in Shiraz)
  Hassan Soltani mojtaba amini moghaddam
• Open Access Article
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  2 - Designing the Brand Equity Model and Forecasting the future process in Alborz Insurance Company with using a System Dynamics Approach
  somayeh shafeiha Abbas Saleh Ardestani Mohammad Ali Afshar Kazemi Vahid Reza Mirabi
• Open Access Article
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  3 - Designing the Brand Equity Model and Forecasting the Future Process in Alborz Insurance Company with Using a System Dynamics Approach
  Somayyeh Shafeiha Abbas Saleh Ardestani M. A. Afshar Kazemi V. Reza Mirabi
• Open Access Article
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  4 - The Effect of Word of Mouth Advertising on Sports Customers Purchase Intention with Emphasis on Mediator Role of Brand Equity
  Mahboub Sheikhalizadeh
• Open Access Article
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  5 - Testing the model of the role of mediating brand personality in relation to the cause of advertising and promoting the special value of the Adidas brand in Karaj customers
  Hamed Abdolrasoli zal
  10.30495/jism.2022.20961
• Open Access Article
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  6 - An Analysis of Customer-based Brand Equity in the Field of Agricultural Extension and Education: Multi-Criteria Decision-Making Approach
  Mehrdad Niknami
• Open Access Article
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  7 - The role of social status of brand equity on customer invocations the brand of equatic complexes
  Zahra Aminiroshan Elham Khoshbakht Ahmadi Seyed Morteza Azimzadeh
  10.30486/4s.2022.1957642.1041
• Open Access Article
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  8 - Meta-Analysis of the Relationship between Brand Equity and Loyalty of Iranian Athletes
  Kazem Mehri Mehrdad Rahimian Bahman Ghardashi
• Open Access Article
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  9 - Creating Brand Equity by Evaluating Social Media Marketing Strategies (Case Study: Borujerd Textile Brand)
  Fariba Rahmati Peiman Valipour
• Open Access Article
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  10 - Identifying model of media performance with the brand equity approach in startup businesses
  Akram Ghelichkhan Seana Nematizadeh seyed kamran nourbakhsh