Sociology of cultural consumption of music in the metropolis of Tehran

Subject Areas : Urban Sociological Studies

Farhad EmamJomeh ¹

1 - Assistant professor, Department of Sociology, Institute of Intercultural Studies, Islamic Azad University, Tehran, Iran

Received: 2019-11-04 Accepted : 2019-11-04 Published : 2019-08-23

Keywords: lifestyle, Cultural habits, promoting and limiting Structures,

Abstract :

This article dealt with the promotion and limitations to music consumption in Tehran's metropolitan area. What are the major obstacles to music publishing and consumption, especially music based on the identity of Iranian culture (Tehran City)?  What strategies are there to overcome these barriers? The aim is to obtain valid answers to provide ideas and models in the development of music activities in the metropolis of Tehran so as to unravel the problems of activists in music. The theoretical framework used was adapted from Bourdieu's and Elias's theories under the combined approach of interpretive sociology and structuralism (Strauss, Weber, Blumer) in the cultural sociology of the city.  The research method was a combination of qualitative method, survey and comparative methods in a sample of three urban areas of Tehran, namely Districts 2, 6 and 7. Those who have come to this three of the city's most active cultural and artistic institutions, and their visits have led to an album or a concert constituted the sample. The results showed that habits and lifestyle issues were the most important analytical areas of Tehran's metropolitan problems. Two types of traditional and pop music and their different types are prevalent in Iranian society. 44.4% of the respondents were inclined to use various forms of traditional music and the rest liked pop music. Official TV of the country as the most widespread stream of information does not inform music consumption. The major crises in music broadcasting are related to cultural issues and the lifestyle of the people, which are the result of today's consumer culture. The majority (about 60%) of people like blended music. The reason for the decline in traditional music audiences is the indifference of the people to the native culture. In analyzing the problem one has to consider the reasons such as superficiality, lack of thinking about type of music, generation gap and differences in social class.

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