A Consideration of relationship between perceived effectiveness of coaches and customers’ satisfaction in Municipality`s Sports Complexes in Tehran

Subject Areas : Urban Management Studies

Tayebeh zargar ^{1 *} , Razieh Safaei ^{2 *}

1 - هیئت علمی دانشگاه آزاد اسلامی واحد تهران جنوب
2 - کارشناس ارشد مدیریت ورزشی دانشگاه آزاد اسلامی واحد تهران جنوب مسئول مکاتبات

Received: 2014-11-26 Accepted : 2015-02-04 Published : 2014-03-21

Keywords: Customer Satisfaction, sports complexes, improved service quality,

Abstract :

Background & Objective: There is no doubt that, today, the success of any organization depends directly on customers’ satisfaction of organization. Any successful organization wishes to provide services that will lead to customer satisfaction. The companies and institutions cannot ignore their important goals such as competitive advantage or profit making. The customer satisfaction brings about many advantages for companies. The higher levels of customer satisfaction lead to customer loyalty. In fact, the customer service is the oldest and yet most recent issue for each institution.Methodology: This was correlational and applied study which was carried out as a field study.Findings: Due to the significance of F test, it was concluded that the regression model –i-e- a combination of independent variables and dependent variable- was a good model and the independent variables could explain the changes in dependent variable. The bivariate simple linear regression results in table 3 showed that the quality improvement, would predict the customer satisfaction in Tehran Municipality's Sports Complexes.Conclusions: Therefore, it was concluded that the quality improvement would predict the customer satisfaction in Tehran Municipality's Sports Complexes.