Prioritization of Economic Strategies of Small and Medium-Sized Sport Businesses Using the Integration Method TOPSIS-AHP

Subject Areas : Sport Sciences Quarterly

sargol alizadeh ¹ , zahra nobakhat ² , nima majedi ³

1 - دانشجوی دکتری دانشگاه آزاد اسلامی، واحد قزوین، گروه تربیت‌بدنی و علوم ورزشی، قزوین، ایران،
2 - استادیار دانشگاه آزاد اسلامی، واحد قزوین، گروه تربیت‌بدنی و علوم ورزشی، قزوین، ایران،
3 - استادیارگروه تربیت بدنی و علوم ورزشی، واحد قزوین، دانشگاه آزاد اسلامی، قزوین، ایران

Received: 2023-05-12 Accepted : 2023-05-12 Published : 2022-11-22

Keywords: strategy, Economy, Business, Integration Strategy,

Abstract :

This study aimed to identify and prioritize economic strategies of small and medium sports businesses using AHP-TOPSIS integration method. The method of the present study was descriptive- survey and it was applied research which conducted as fieldwork. In order to identify the economic strategies of small and medium sports businesses, the theoretical saturation method and identifying the experts with the snowball method were used to identify the strategies. In order to analyze the research data, AHP and TOPSIS methods were used using SUPER DECISION software and TOPSIS software. According to the research results, it was found that the strategy of merging with other companies, the strategy of vertical integration upwards and the strategy of heterogeneous diversity are the most important strategies for identifying small and medium-sized sports businesses. Therefore, businesses in sports need to integrate with other companies and businesses in order to create a stronger structure by developing and improving their capabilities.