Strategic themes of branding in sports

Subject Areas : Sport Sciences Quarterly

Rasool Nazari ^{1 *}

1 - Islamic Azad University

Received: 2022-09-08 Accepted : 2022-09-08 Published : 2021-08-23

Keywords: brand, professional, Sports, Marketing, Strategic, championship,

Abstract :

Strategy can be defined as "analyzing the relationship between the institution and its environment, determining the direction and goals of the institution, establishing the activities that will realize them, and reorganizing the organization by allocating the required resources." Have you ever wondered why some of the big and successful organizations in a short period of time by losing a large share of their market have been reduced to a normal and even regrettable situation and why some small and unknown organizations have suddenly become They have reached distinguished positions in the scene of international competition. In the field of strategic brand management, strategy is basically a basic model of current and planned goals, utilization and allocation of an organization's resources and interactions with markets, competitors and other environmental factors. Strategic brand management is integrated decisions and activities to develop effective strategies, implement and control their results. Therefore, in this regard, strategic management includes the activities related to the review, evaluation and selection of strategies, the adoption of any internal and external measures for the implementation of these strategies, and finally, the control of the performed activities. With a close look at the concept of strategic management in the field of branding, one can realize the necessity of using it. Considering the environmental changes that have gained a lot of momentum and the complexity of organizational decisions, the need to use a comprehensive plan to deal with such issues becomes more tangible than in the past. This program is nothing but a strategic program. Strategic managers based on a dynamic, future-oriented, comprehensive and contingent mentality are the solutions to many of today's problems. Therefore, one of the most important tools that organizations can use to achieve success in the future will be "strategic management".