Prioritization of economic strategies of small and medium-sized sport businesses using the integration method TOPSIS-AHP

Subject Areas : Sport Sciences Quarterly

mazaher zolfaghari ¹ , zahra nobakht ² , mahdi naderinasab ³

1 - دانشجوی دکترای مدیریت ، ورزشی واحد قزوین ، دانشگاه آزاد قزوین،ایران
2 - استادیار گروه تربیت بدنی و علوم ورزشی،واحد قزوین، دانشگاه آزاد اسلامی،قزوین، ایران
3 - استادیار گروه تربیت بدنی و علوم ورزشی،واحد قزوین، دانشگاه آزاد اسلامی،قزوین، ایران

Received: 2022-08-28 Accepted : 2022-08-28 Published : 2022-05-22

Keywords: strategy, Economy, Business, Integration Strategy,

Abstract :

AbstractThis study was designed and conducted to investigate the identification and prioritization of economic strategies of small and medium sports businesses using AHP-TOPSIS integration method. The method of the present study was a survey that was conducted in the field. In order to identify the economic strategies of small and medium sports businesses, the theoretical saturation method and identifying the experts with the snowball method were used. In order to analyze the research data, AHP and TOPSIS methods were used using SUPER DECISION software and TOPSIS software. According to the research results, it was found that the strategy of merging with other companies, the strategy of vertical integration upwards and the strategy of heterogeneous diversity are the most important strategies for identifying small and medium-sized sports businesses. Therefore, businesses in sports need to integrate with other companies and businesses in order to create a stronger structure by developing and improving their capabilities.