Identifying and Ranking the Factors Affecting the Development of Tehran's Sports Space and Explaining Appropriate Strategies with a Resistance Economy Approach

Subject Areas : Sport Sciences Quarterly

sadegh  rezaei ¹ (دانشجوی دکتری مدیریت ورزشی ،واحد تهران شمال ،دانشگاه آزاد اسلامی ، تهران، ایران)
abolfazl  farahani ² (استاد مدیریت ورزشی دانشگاه پیام نور،تهران،ایران.)
aliasghar  doroudian ³ (استادیارگروه تربیت بدنی واحد تهران شمال،دانشگاه آزاد اسلامی،تهران،ایران.)
alimohamad  safania ⁴ (استاد گروه مدیریت ورزشی،واحدعلوم و تحقیقات ،دانشگاه آزاد اسلامی،تهران،ایران.)

Received: 2022-02-15 Accepted : 2022-02-15 Published : 2021-11-22

Keywords: resistance economy, development of sports space, ranking of indicators,

Abstract :

By measuring brand valuation accurately, it can be considered as a desirable scale correctly for evaluating the long-term effects of marketing. The purpose of this descriptive study was to explain and prioritize the brand valuation indices of Iranian Futsal Super League clubs using choline components, which was done as a descriptive-correlational study. The population included 168 futsal players, 28 coaches, and 14 club general managers, who contributed in the 1996-95 year season. The sample size of the study was 172 according to the return of questionnaires. The Faraji Brand Valuation Questionnaire (2012) was used, which contained 35 questions consisting of 7 components of choline valuation based on Likert's five-choice spectrum. The participants, on the whole, demonstrated that there was a significant relationship between the seven components of the main research model, which included the stability component, profit trend component, support component, geographical expansion component, protection component, leadership component, and market component with brand valuation. Additionally, the results showed that the support component is the most effective parameter in the brand equity of Iranian futsal clubs. Consequently, it is suggested that futsal clubs take serious advice and consultation to attract sponsors and financial support other than the government and provide the necessary foundation to support sports clubs.

References:

-Alidoust Ghahfarokhi, E., Jalali Farahani, M., Goudarzi, M., & Naderan, E. (2013). The cultural and social barriers to implement general policies of article 44 in Iran professional sport. Sport Management Studies, 5(20), 109-28. (In Persian).

- Ajili, H.(2013). Resistance Economics in the System of World Political Economy. Quarterly Journal of Political Science. Ninth year . no. 24. P 87-105.(In Persian).

- Bahmani, Y. (2010). Checking impacts of privatization on measure of official corruption. Master thesis U niversity of Tehran.(InPersian).

 -Eschenfelder, M. J., & Li, M. (2007). Economics of sport (2nd Ed.). Morgantown, WV: Fitness Technology

- Ebrahimi, K. (2008) Spatial Analysis of Amol City Sports Areas Using GIS Geographic Information

- Honari, Habib. Shahlaei, Javad. Ahmadi, Alireza. Moradi, Mehdi. (2011), The role of optimized sport space localization in fair distribution of sport centers and sport - city

- Statement by the Supreme Leader on Resistance Economics, 16 September 2010. 11 July 133. 13 May 2015. 4 December 2015

- Khazaei. Ali. Master of Sport Management, Allameh Tabatabai University, Tehran. Sport Management Studies 1979, pp. 59-78

-  Habib. Shahlai Bagheri. Javad. Associate Professor of Sport Management, Allameh Tabatabai University, Tehran. Sport Management Studies 1979, pp. 59-78.

- Khalili, H. (2012). Economic resistance in resistance economics. Journal of Karagah, 2(20), 24-43. (In Persian).

- Khodadad Kashi, F., & Karimnia, E. (2016). The effect of economic and social factors on the success of sport in the Olympic games (2012-1996). Journal of Economic Modeling Research, 7(25), 43-67. (In Persian).

- Malakoutian, M. (2009). Sport and Politics. Politics Quarterly: Journal of Faculty of Law and Political Scince, 39(2), 301-31. (In Persian).

- Mandalizadeh, Z., & Honari, H. (2010). An investigation of the factors affecting entrepreneurship in Sport: As an interdisciplinary area. Journal of Interdisciplinary Studies in the Humanities, 2(2), 113-36. (In Persian)

- Morad,S.A.(2012).proposet Model of Implementation of Resistive Economy of the  Islamic Republic of Iran (Based on the view of the Supreme Leader ). The Afagh Security Jornal, Fifth Year, No. 16, pp. 15-20.(In Persian)

- Mir Mirzi, Seyyed Hassan, 2012, "The Resistance Economy and Its Essentials (with Emphasis on the Supreme Leader's View)", Islamic Economics, pp. 76-49, 47

- Razavi, Seyyed Mohammad Hossein (1383) Analysis of Privatization Policy in Iranian Sport with Emphasis on Championship Sport. PhD Thesis Tarbiat Modarres University.(persian).

- Razavi, M. H. (2005). Increasing efficiency with the privatization policy in sport, Journal of Sport Management, 23(23), 5-22. (In Persian).

18. System, MSc Thesis, School of Physical Education and Sport Sciences, University of North, Amol

- Seyf, A. M. (2012). Proposed resistance model of the Islamic Republic of Iran (Based on the views of the Supreme Leader). Journal of Afagh and Security, 5(16), 124-42. (In Persian).

- Seyf, A. M., Rahi Dehghi, M., & Morshedi, B. (2015). Resistive economy and banking: Concepts, experiences and indicators. Tehran: Supreme National Defense University Publishers. (In Persian).

- Seif, Elah Morad, 2012, Proposed Model of the Resistance Economy of the Islamic Republic of Iran (Based on the Supreme Leader's View) », Afaq Security, vol 16, pp. 5-22.

- Shabani, A. (2009). Study of the policies and strategies of the general sport of the comprehensive system of sports development in the country. (Unpublished master's thesis). Allameh Tabataba’i University, Tehran. (In Persian).

- Zhang, J. J, Brandon Mastromartino, E. K, Qian,  T, Y. Nauright, J. (2018). "The sport industry in growing economies: critical issues and challenges", International Journal of Sports Marketing and Sponsorship, 19 (2), 110-