identify and explain the Prerequisites of entrepreneurship in the sports industry with a green entrepreneurship approach
Subject Areas : Sport Sciences Quarterly
Rostam Kadkhodai
1
(2. Master's degree student, Faculty of Physical Education, Birjand Branch, Islamic Azad University, Birjand, Iran.)
کاظم چراغ بیرجندی
2
(استادیار مدیریت ورزش، دانشگاه آزاد اسلامی واحد بیرجند، گروه تربیت بدنی)
Keywords: ", Sports industry", , ", entrepreneurship", , ", green entrepreneurship", ,
Abstract :
The purpose of this study was to identify and explain the Prerequisites of entrepreneurship in the sports industry with a green entrepreneurship approach. The approach of the present study is qualitative and theme analysis has been used to design the model and exploratory interview has been used to collect data. The statistical population consists of sports entrepreneurs. Due to the importance of the research topic, sampling of chains (snowballs) has been used and the number of samples for interviews is 12. The results showed that the most important green entrepreneurship in the sports industry are: marketing factors, educational factors and Knowledge, support factors, individual factors, social and sociological factors, economic factors, infrastructure factors and regulatory and regulatory factors, so according to the results, it is suggested that sports entrepreneurs try to grow green entrepreneurship in the sports industry. To introduce to the community and remind that the consumption of products from this range, in addition to preserving the environment, will lead to sustainable development in the economy of each country.