Effective social factors on Islamic Azad University students orientation toward social media

Subject Areas : Social Researches

Shima akbari ¹ , Nazanin Malekian ²

1 - دانشجوی کارشناسی ارشد علوم ارتباطات دانشگاه آزاد اسلامی واحد تهران شرق (نویسنده مسئول)[e-mail]
2 - استادیار علوم ارتباطات و عضو هیأت علمی دانشگاه آزاد اسلامی واحد تهران شرق[e-mail]

Received: 2016-10-04 Accepted : 2016-10-04 Published : 2016-03-20

Keywords: awareness, social capital, Trust, Keywords: orientation to social media, membership, feeling of intimacy,

Abstract :

  Abstract   The purpose of this article is to find the effective social factors influence on Islamic Azad university of Iran’s east Tehran branch (Ghiyamdasht) student’s orientation to social medias.  Theoretical framework of this study is based on Habermas Theory, Wellman Theory and Tikno-Donho’s Knowledge Cap Theory. The research methodology is survey research and the data collection tool is self-made questionnaire according to Likert scale with open questions. 364 students of Ghiyamdasht university have been surveyed. The sampling method used is stratified sampling and in the end the simple random sampling. Gathered descriptive and inferential data analyzed with the Spearman-Pearson regression method. The result revealed that between orientation to social media and social capital(r=0.28), trust to media(r=0.16), feeling of intimacy(r=0.41) and internet awareness(r=0.38). Between the use of social medias and age(r= -0.19), feeling of intimacy(r=0.42), awareness(r=0.25), trust to social media(r=0.16) and social capital(r=0.30) and there is meaningful correlation, but there is no correlation between responsive social status and tendency to social medias (sig=0.26). Among the factors tested, feeling of intimacy in social media has the most effect on Ghiyamdasht students orientation to social medias like (Line, Viber, Instagram, …).