relationships and perceived corporate reputation on employees engagement in Tuka Foolad Investment (Holding) Company

Subject Areas : Social Researches

mohammad reza karimi ¹

1 - university

Received: 2023-10-15 Accepted : 2023-10-15 Published : 2022-07-23

Keywords: motivating language, symmetrical and transparent communications, employee-organization relationships perception, corporate reputation, organizational engagement,

Abstract :

Methods:In terms of purpose, the research method was applied and was descriptive correlational as regards the method of data collection Results: The results indicated that there is a positive significant relationship between motivating language and symmetrical communications with the coefficient value of 0.41, between motivating language and transparent communication perceptions with the coefficient value of 0.48, between two-way symmetrical communications and transparent organizational communication perceptions with the coefficient value of 0.26, between transparent organizational communication perceptions and employee-organization relationships perception with the coefficient value of 0.14, between employee-organization relationships perception and the variables of perceived corporate reputation and employee engagement with the coefficient values of 0.61 and 0.64, and corporate reputation and employee engagement with the coefficient value of 0.30 Conclusion: the study’s major hypothesis is confirmed although the direct effect of motivating language on employee engagement with the coefficient value of 0.04 was not significant.