factors in the development of urban tourism IdentifyEffectiveWith emphasis on Tourists Satisfaction (Case study: nourabad Mamasani)

Subject Areas : Geopolitic

Keramatallah Zayyari ¹ (ندارد)
Saeid Amanpour ² (ندارد)
Mohammad Reza Amiri Fahlyiani ³ (ندارد)

Received: 2014-11-25 Accepted : 2014-11-25 Published : 2013-05-22

Keywords: Urban tourism, Tourism Development, Satisfaction Sourists, Kano model, Noorabad City,

Abstract :

As the tourism market becomes increasingly competitive, the importance of customerretention has also increased. Considering that Satisfaction of tourists is one of the importantcompetitive factors and best indices is considered for Guarantee earnings growth. Any size ofsatisfaction tourist and expectations of tourist be provided to the same amount perform attracttourists and development of tourism. The goal of this research is to analyze and evaluate thesatisfaction level of tourists Entered to the Noorabad city in timeframe March 2012 and april2013. Research Methodology is Descriptive analysis and data collection based on librarystudies and preparing the tourists entering to the city is Nurabad. In order to measure andevaluate the satisfaction of patients respond Kano model analysis of 16 factors in threecategories of basic needs, and Attractive and function is used. Statistical community included381 tourists as people were selected and the results obtained from the study indicate thattourists visiting the city Nurabad the Attractive needs of his, such as the sense of hospitalityof the people by a factor of (0/746) highest satisfaction have. The least satisfaction touristsfrom tourist status to provide for their basic needs such as quality residence amenitiessatisfaction index (0/411) and functional needs such as traffic rules and regulations with theconsent rate (0/453), respectively.