Analysis of the role of tourism services and infrastructure on tourists' loyalty to tourism destinations (Case in point: Yasuj city)

Subject Areas : Geography and Urban Planning

farzane  bagherpour najfabad ¹ (Researcher)
Saeed  Amanpour ² (Department of Geography and Urban Planning, Shahid Chamran University of Ahvaz)

Received: 2021-09-25 Accepted : 2022-02-07 Published : 2023-02-20

Keywords: Ferry System, Yasuj Cit, Tourist Loyalty, Tourism Infrastructure,

Abstract :

۱۰۵۸/۵۰۰۰The expansion of tourism in the world requires the special conditions and facilities of Abhova, antiquities, natural attractions, customs and traditions, infrastructure, facilities and equipment. The purpose of this study is to analyze the role of tourism services and infrastructure on the loyalty of tourists to tourism destinations in Yasuj city based on practical purpose and descriptive-analytical nature. The required data are collected from the library and field method (questionnaire) and the statistical population of tourists who visited Yasuj in spring and summer of 1398, which includes 250 people. It was used to analyze the data of t-test questionnaire, linear regression and fuzzy inference system (in MATLAB software). The results of the t-test showed that tourists are less than average satisfied with tourism services and infrastructure, social environment and living environment; But historical and cultural attractions, natural attractions and local attractions have expressed above-average satisfaction. To complete the results of the fuzzy inference system, if the status of infrastructure and services is 2.18 and the status of social and environmental environment is 2.19 and the status and amount of historical, natural and local attractions is 3.43, the level of tourist loyalty tourism destinations (output ); It will be 0.315.