presentation of the quality results of the bank relationship with corporate customers (case study: bank bank)
Subject Areas : Geopolitichamidreza nemati 1 , karim hamdi 2
1 - Tehran University School of Business, Tehran University Center Tehran, Iran
2 - A business group. College of Management. Unit of Science and Research. Islamic Azad University . Tehran. Iran
Keywords: bank relationship with corporate customers, corporate customers, Bank service quality,
Abstract :
the main problem of this study is to present model quality outcomes model with corporate customers (case study: bank bank). in this research, the researcher tries to answer the question that the results of long - term relations and enhancing the relationship quality of banks are with corporate customers? the aim of this study is practical and practical and in terms of method, mix (quantitative and qualitative). in order to collect the required data, both library and field methods were used. the data gathering tool is also a survey of documents, interviews and questionnaires. the study population of corporate clients of mellat bank in tehran, which had set a number of 350 sets and companies affiliated with the cochran formula, the number of 291 senior managers of corporate bank clients at the level of the tehran branch in this study contributed to this study. analysis of collected data was conducted in two descriptive and inferential methods through spss 16 and smart pls software. at the end of employee behavior, competency and skill of employees, physical facilities, reliability and diversity of services were accepted as model elements of bank relationship quality outcomes.
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